​Welcome to Hugo Bear, where practicality meets playfulness, and family values are woven into every stitch.

 

We are a boutique baby swimwear business based in the heart of North Queensland, specialising in full-zip, UPF50+ swimwear for babies and toddlers. As a family-owned brand, every piece we create is designed with your little ones in mind—and ours too.

 

Hugo Bear was born from a very personal place. In 2023, as our family grew with the arrival of our baby boy, Hugo, so did our dream of creating something meaningful for families like ours. During her maternity leave, our founder, Alexandra, imagined swimwear that could bring together style, functionality, and durability—products that made water adventures with little ones easier, safer, and more enjoyable. With our sun-soaked North Queensland lifestyle, we knew the importance of protecting delicate skin while embracing the fun and freedom of outdoor play. Each piece of Hugo Bear swimwear has been thoughtfully designed, rigorously tested, and lovingly approved by parents who understand the demands of life with active toddlers.

 

From vibrant, fun patterns to practical full-length zips for quick changes, we’ve poured our hearts into creating swimwear that makes a difference. Our products are not only sun-safe and chlorine-resistant but also built to last through splashes, giggles, and endless adventures.

 

At Hugo Bear, we’re more than a swimwear brand—we’re a family supporting families, helping you create memories with your little ones. Thank you for trusting us to be part of your story.

 

From our family to yours,

The Hugo Bear Team